Now take the purple plunge with our Violet Femmes, eight violet-toned permanent and demo-permanent newcomers to the Vero K-Pak palette!
Thanks to the truest prismatic purple pigments, what you see is what you get; shimmering, multifaceted, seriously wow-worthy hues-from pale, ladylike lilac to the deepest, velvetiest amethyst.
Service them straight up to make a bold, trendsetting statement, or put your mixing skills to the test and create your own custom color creation. Need to mellow a too-yellow tone? The new violet Vero K-PAK VColor shades cool warmth on contact, toning pre lightened or brassy hair to perfection.