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"longDescription": "Matrix SoColor Cult - Vibrant haircolor available in an extensive palette of shades in semi, demi, and permanent technologies. Also with a Color Eraser that allows you to seamlessly remove color to change your looks.
\nWhat''s different about #SOCOLORCULT?
\n1. CUSTOMIZABLE LONGEVITY
\n2. SUPERIOR CONDITIONING
\n3. ULTIMATE VIBRANCY
\nNow you have ability to decide how long your color lasts with shades across 3 different technologies. Our highest concentration of vibrant dyes and superior conditioning help ensure the best results behind-the-chair. Welcome to the Cult.
\nPermanent Natural virgin hair is lifted and color is heavily deposited inside the cortex",
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