Matrix SoColor Cult - Vibrant haircolor available in an extensive palette of shades in semi, demi, and permanent technologies. Also with a Color Eraser that allows you to seamlessly remove color to change your looks.
What''s different about #SOCOLORCULT?
1. CUSTOMIZABLE LONGEVITY
2. SUPERIOR CONDITIONING
3. ULTIMATE VIBRANCY
Now you have ability to decide how long your color lasts with shades across 3 different technologies. Our highest concentration of vibrant dyes and superior conditioning help ensure the best results behind-the-chair. Welcome to the Cult.
Demi-Permanent Oxidative color is deposited inside the hair cortex.
How To Use
1:1 Mixing Ratio. Process up to 20 minutes. Use with 10V or 20V Matrix Cream Developer.
Features and Benefits
Demi-Permanent with 10 Volume
Usage - Virgin and Pre-lightened hair
Longevity - Lasts 2x longer vs. direct dye technology
Vibrancy - Bright
Conditioning - 3x more conditioned vs. pre-lightened hair
Starting Level - Levels 8-10
Mixing Ratio - 1:1 - Cult: 10 Volume Matrix Cream Developer
Timing - Up to 20 minutes
Demi-Permanent with 20 Volume
Usage - Virgin and Pre-Lightened Hair
Longevity - Lasts 2x longer vs. direct dye technology
Vibrancy - Brighter
Conditioning - 3x more conditioned vs. pre-lightened hair
Starting Level - Brighter results on levels 8-10, Medium brightness on levels 6-7
Mixing Ratio - 1:1 - Cult: 20 Volume Matrix Cream Developer
Timing - Up to 20 minutes
