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    "longDescription": "BLONDME Premium Lightener 9+ is a high-performance powder lightener for up to 9 levels of lift. The integrated Dual Bond Technology in all BLONDME lightener, color and care products protects the bonds during chemical processes with Integrated Anti-Metal Bond Technology. Try BLONDME 9+ today and experience the power of this professional and sophisticated product today!<br />\r\n<br />\r\nIntroducing BLONDME XXL, the bigger version of BLONDME's iconic Premium Lightener 9+. Just like its smaller counterpart, BLONDME XXL offers maximum lift while minimizing hair breakage. With up to 9 levels of lift, this versatile product allows you to effortlessly create stunning blonde results. It's perfect for both on- and off-scalp application, making it ideal for various color techniques, including full head applications, foil techniques, and corrective services. Mix it with BLONDME's Bleach &amp; Tone lightener additive for simultaneous lightening and toning in one step.<br />\r\n<br />\r\nBLONDME XXL is designed with Integrated Anti-Metal Bond Protection Technology, providing optimal protection to your hair fibers during processing, effectively reducing the risk of breakage. Just like the Premium Lightener 9+, it features anti-yellow agents that work harmoniously to neutralize warm undertones, ensuring clean and beautiful results.<br />\r\n<br />\r\nWith its flexible mixing ratio, you have complete control over the consistency of the lightener, allowing for personalized application techniques and customized outcomes. Experience the same dazzling blonde transformations, unparalleled lift, minimal hair breakage, and beautiful results with BLONDME XXL &ndash; it's just a bigger version of the iconic Premium Lightener 9+.",
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    "directions": "<ol>\r\n\t<li><strong>MIXING: </strong>Always use in combination with BLONDME Premium Developers.\r\n\t<ul>\r\n\t\t<li>Mix 1:1.5 to 1:2.5 depending upon the required consistency (Ex: 30 g BLONDME Bond Enforcing Premium Lightener 9+ and 45-75 mL BLONDME Premium Developer).</li>\r\n\t\t<li><strong>On-Scalp Application: </strong>BLONDME Premium Developer 2% (7 Vol.) or 6% (20 Vol.).</li>\r\n\t\t<li><strong>Off-Scalp Application: </strong>BLONDME Premium Developer 9% (30 Vol.).</li>\r\n\t</ul>\r\n\t</li>\r\n\t<li><strong>APPLICATION &amp; DEVELOPMENT:</strong> Apply to dry hair.\r\n\t<ul>\r\n\t\t<li>Development Time: 20-45 minutes.</li>\r\n\t\t<li>Additional heat is not recommended.</li>\r\n\t\t<li>Visually check progress during development time.</li>\r\n\t</ul>\r\n\t</li>\r\n</ol>\r\n\r\nTips:\r\n\r\n<ol>\r\n\t<li>For gentle lightening and optimal time control, use BLONDME Premium Developer 2% (7 Vol.) Check visually every 5 minutes.</li>\r\n\t<li>Always apply on dry hair.</li>\r\n\t<li>Suitable for on- and off-scalp application.</li>\r\n\t<li>For fullhead, foil technique &amp; corrective services.</li>\r\n\t<li>Mix with BLONDME Bleach &amp; Tone for lightening and toning in one step.</li>\r\n</ol>",
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