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    "longDescription": "<strong>Shine & Thermal Protection</strong><br> \nHelp protect hair from thermal damage while adding light hold and natural shine. Our formulas are brimming with essential vitamins and minerals, and crafted with the highest level of natural origin without compromising professional performance. Blending cold-pressed organic botanicals and scientifically crafted ingredients—including hyaluronic acid, peptides and antioxidants—our products create powerful results.",
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}