{ "action": "Product-ShowQuickView", "queryString": "isFromPLPFlow=false&pid=CAN-023936", "locale": "default", "product": { "uuid": "cc69b4cbabcb2079aed6c82fc6", "id": "CAN-023936", "upc": "074469544955", "productName": "Blonde Life Creme Lightener", "productType": "standard", "manufacturerSKU": "2832538", "manufacturerName": "JOICO LABORATORIES-ISO / HENKEL CORPORAT", "brand": {}, "brandUrl": "/shop-by-brand/joico", "url": {}, "bvAverageRating": "0", "bvReviewCount": "0", "price": { "sales": { "value": null, "currency": null, "formatted": null }, "list": null, "type": "default", "isDiscountModelPricebookPrice": false, "hasPrice": false }, "images": { "pdpLarge": [ { "alt": "Blonde Life Creme Lightener", "url": "https://www.cosmoprofbeauty.ca/dw/image/v2/BDJL_PRD/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/dwf0beac59/images/joico/023936C.jpg?sw=650&sh=650&sfrm=png", "title": "Blonde Life Creme Lightener" }, { "alt": "Blonde Life Creme Lightener", "url": "https://www.cosmoprofbeauty.ca/dw/image/v2/BDJL_PRD/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/dwdfca6202/images/joico/023936C_1.jpg?sw=650&sh=650&sfrm=png", "title": "Blonde Life Creme Lightener" } ], "zoom": [ { "alt": "Blonde Life Creme Lightener", "url": "https://www.cosmoprofbeauty.ca/dw/image/v2/BDJL_PRD/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/dwf0beac59/images/joico/023936C.jpg?sw=1500&sh=1500&sfrm=png", "title": "Blonde Life Creme Lightener" }, { "alt": "Blonde Life Creme Lightener", "url": "https://www.cosmoprofbeauty.ca/dw/image/v2/BDJL_PRD/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/dwdfca6202/images/joico/023936C_1.jpg?sw=1500&sh=1500&sfrm=png", "title": "Blonde Life Creme Lightener" } ] }, "selectedQuantity": 1, "minOrderQuantity": 1, "maxOrderQuantity": 78, "variationAttributes": null, "longDescription": "Want to skyrocket to bombshell blonde in no time flat? Blonde Life Crème Lightener, stocked with moisture-locking exotic oils, takes you there with tender loving care.
\r\n
\r\nJoico’s fastest-lifting crème lightener – designed to be used on or off the scalp – delivers up to 9+ levels of lift; along with shine that will blow you away. The versatile formula stays moist, enabling you to create amazing Balayage, freehand, and ombré looks, and safely lift hair with or without foils. Powerful conditioners reduce breakage by 77% in just one treatment, leaving blonde hair lustrous, healthy-looking, and 4X stronger.
\r\n
\r\nThe Blonde Life system builds bonds for brilliant blondes – offering lightening and brightening for those who want to be lifted to new heights without sacrificing hair’s shine or condition. With the strengthening power of Arginine and a nutrient-rich blend of exotic Tamanu and Monoi oils, Blonde Life helps banish brassiness, off-tones, fading, and the damage that blondes face every day.
\r\n
\r\nStart the clock and watch as Blonde Life Crème Lightener rockets you to bombshell status in no time flat. Joico’s fastest crème lightener lifts hair up to 9+ levels, builds bonds for strong blondes, and delivers beautiful, brilliant blonde hair that will blow you (and everyone else) away.", "shortDescription": null, "bulletList": null, "directions": "On-Scalp Application:\r\n\r\n
    \r\n\t
  1. Mix: 1:1 or 1:2 (Quantity of developer may be varied to achieved desired consistency.)
    2. \r\n\t
  2. Developer: 10 volume (3%) or 20 volume (6%) LumiShine® or Veroxide® developer. 30 volume (9%) & 40 volume (12%) not recommended for use on scalp.
    3. \r\n\t
  3. Process up to 60 minutes.
    4. \r\n\t
  4. No heat / room temperature only.
    5. \r\n
\r\n\r\nOff-Scalp Application:\r\n\r\n
    \r\n\t
  1. Mix: 1:1 or 1:2 (Quantity of developer may be varied to achieved desired consistency.)
    2. \r\n\t
  2. Developer: 10 volume (3%), 20 volume (6%), 30 volume (9%), or 40 volume (12%) LumiShine or Veroxide developer.
    3. \r\n\t
  3. Process up to 60 minutes.
    4. \r\n\t
  4. No heat / room temperature only.
    5. \r\n
\r\n\r\nPost Service:\r\n\r\n
    \r\n\t
  1. Rinse hair thoroughly.
    2. \r\n\t
  2. Shampoo with Blonde Life Brightening Shampoo.
    3. \r\n\t
  3. Rinse well.
    4. \r\n\t
  4. Apply Blonde Life Brightening Masque and leave in for 5 minutes.
    5. \r\n\t
  5. Rinse thoroughly and towel-dry hair.
    6. \r\n\t
  6. Mist on Blonde Life Brightening Veil and style as usual with your favorite Joico products.
    7. \r\n
\r\n\r\nDefy Damage Service:\r\n\r\n
    \r\n\t
  1. For damage protection, use with Joico Defy Damage ProSeries 1 before color service and Joico Defy Damage ProSeries 2 for a post-color service treatment.
    2. \r\n
", "ingredients": "Paraffinum Liquidum (Mineral Oil, Huile MinĂ©rale), Potassium Persulfate, Ammonium Persulfate, Petrolatum, Sodium Metasilicate, Sodium Silicate, Sodium Stearate, Hydroxyethylcellulose, Aluminum Distearate, Hydrated Silica, Sodium Lauryl Sulfoacetate, Aqua (Water, Eau), Sorbitol, Tetrasodium EDTA, Silica, Ethylene/Propylene/Styrene Copolymer, Sodium Chloride, Sodium Sulfate, Butylene/Ethylene/Styrene Copolymer, Butyrospermum Parkii (Shea) Butter, Arginine, Hydrolyzed Keratin, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Sodium Benzoate, Gardenia Taitensis Flower Extract.", "featuresAndBenefits": "\r\n\r\nIdeal When:\r\n\r\n\r\n\r\n* Against combing breakage on damaged hair, when used with Joico Blonde Life® Brightening Masque.
\r\n** vs other Joico crème lighteners.", "prop65Warning": null, "ProductImageOverlay": null, "overlayTo": null, "overlayFrom": null, "badgeOverlay": null, "badgeOverlayTo": null, "badgeOverlayFrom": null, "promotions": null, "attributes": null, "availability": { "messages": [], "OutOfStockLabel": "", "inStockDate": null, "estimatedQty": 78, "ats": 78, "maxOrderQuantity": 78, "maxQtyLimitMsg": "error.max.quantity.limit", "productQty": 1, "IsOutOfStock": false, "pavRestricted": false, "geprRestricted": false }, "available": true, "geprStateRestriction": "", "options": [], "quantities": [ { "value": "1", "selected": true, "url": "/on/demandware.store/Sites-CosmoProf-CA-Site/default/Product-Variation?pid=CAN-023936&quantity=1", "baseUrl": "/on/demandware.store/Sites-CosmoProf-CA-Site/default/Product-Variation?pid=CAN-023936" }, { "value": "2", "selected": false, "url": "/on/demandware.store/Sites-CosmoProf-CA-Site/default/Product-Variation?pid=CAN-023936&quantity=2", "baseUrl": 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