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    "productName": "Tone It Away Purple Shampoo",
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    "longDescription": "Our Tone It Away™ Purple Shampoo is a sulfate-free, moisturizing formula that gently cleanses while also neutralizing brassy color in between salon visits. Violet and orchid extracts prolong the life of your color by enhancing all highlighted and lifted tones. Infused with cica, rice water, and quinoa protein to help strengthen strands, repair damage, and moisturize curls without weighing them down.",
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