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    "longDescription": "<strong>Healthy Volumizing Hair Duo Includes:&nbsp;</strong>\r\n\r\n<ul>\r\n\t<li>(1) Volumizing Shampoo - 10.1 fl. oz.&nbsp;&nbsp;\r\n\t<ul>\r\n\t\t<li>Create a clean base for flawless styling. Our Volumizing Shampoo is a color-safe cleanser that provides up to 30% more volume and body without the added weight. Specially formulated for all hair types, this daily dose of moisture-for-your-mane removes product buildup while delivering thicker-looking locks with a smoothness and shine that&rsquo;s both mind-blowing and manageable.</li>\r\n\t</ul>\r\n\t</li>\r\n\t<li>(1) Volumizing Conditioner - 10.1 fl. oz.&nbsp;\r\n\t<ul>\r\n\t\t<li>Bigger hair on one condition. Get up to 30% more volume and increased manageability with this color-safe, hair-hydrating conditioner that delivers major body without the weight*. Simply cleanse hair with Volumizing Shampoo, then follow with Volumizing Conditioner to remove product buildup and create a clean base with incredible smoothness and shine that&rsquo;s ready for styling.\r\n\t\t<ul>\r\n\t\t\t<li>*When used in combination with Volumizing Shampoo</li>\r\n\t\t</ul>\r\n\t\t</li>\r\n\t</ul>\r\n\t</li>\r\n</ul>",
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    "directions": "<ul>\r\n\t<li><strong>Volumizing Shampoo</strong>\r\n\t<ol>\r\n\t\t<li>-Apply to wet hair then lather, rinse and repeat if necessary.</li>\r\n\t\t<li>Use daily for normal to dry and/or combination hair types.</li>\r\n\t\t<li>Follow with Big Sexy Hair Color Safe Volumizing Conditioner.</li>\r\n\t</ol>\r\n\t</li>\r\n\t<li><strong>Volumizing Conditioner</strong>\r\n\t<ol>\r\n\t\t<li>Cleanse hair with Big Sexy Hair Color Safe Volumizing Shampoo, rinse and apply Big Sexy Hair Color Safe Volumizing Conditioner.</li>\r\n\t\t<li>Comb and massage throughout hair.</li>\r\n\t\t<li>Rinse, towel dry and style.</li>\r\n\t</ol>\r\n\t</li>\r\n</ul>",
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    "featuresAndBenefits": "<ul>\r\n\t<li>Provides up to 30% more volume*</li>\r\n\t<li>Cleanses &amp; provides body without weight&nbsp;</li>\r\n\t<li>Removes product buildup to create a clean base for styling&nbsp;</li>\r\n\t<li>Provides additional shine, moisture &amp; hydration to the hair*</li>\r\n\t<li>Improves overall Smoothness*</li>\r\n\t<li>Improves overall manageability/combability*</li>\r\n\t<li>Formulated for all hair types: fine to thick, straight to curly</li>\r\n\t<li>Color Safe*</li>\r\n\t<li>SLS &amp; SLES Sulfate Free**\r\n\t<ul>\r\n\t\t<li>*when used with Volumizing Conditioner</li>\r\n\t\t<li>**Sodium Lauryl Sulfates/Sodium Laureth SulfatesSodium Lauryl Sulfates/Sodium Laureth Sulfates</li>\r\n\t</ul>\r\n\t</li>\r\n</ul>",
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