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    "longDescription": "This deep-acting, high-performance treatment builds new bonds to restructure and fortify even highly damaged hair right down to the cortex. It optimally restores natural strength, resilience and elasticity and prevents future breakage. For strong, healthy-looking hair that feels unbreakable and is full of bounce. Infused with Biomimetic Silk &amp; Bondamide.<br />\r\n<br />\r\nKey Benefits:\r\n\r\n<ul>\r\n\t<li>Restores even highly damaged and weakened hair from within by up to 98%.</li>\r\n\t<li>Significantly reduces and prevents hair breakage &ndash; clinically tested in comparison to hair treated with a standard shampoo.</li>\r\n\t<li>Strengthens the hair structure from the inside, for up to 20x stronger hair.</li>\r\n\t<li>Significantly improves the elasticity of each hair strand &ndash; clinically tested in comparison to untreated hair.</li>\r\n\t<li>Provides natural shine and increased smoothness.</li>\r\n</ul>\r\n\r\n<b>Strengthening Bond Builder Kit Includes:</b>\r\n<ul>\r\n<li>(4) Strengthening Bond Builder - 3 fl. oz.</li>\r\n<li>(3) Strengthening Bond Builder - Sample</li>\r\n</ul>",
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