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    "longDescription": "CHI Color Express features Hue Definition Technology, incorporating a powerful blend of high-performing ingredients such as Aloe Vera, Hyaluronic Acid, and Silk Protein. This unique combination promotes intense moisture, extends color longevity, enhances shine, and strengthens the hair, preserving its integrity during chemical services and preventing potential fragility. CHI Color Express is formulated with concentrated permanent hair dyes that possess exceptional penetrability, resulting in a faster and gentler coloring process.<br>\r\n<br>\r\nExtra Benefits:\r\n\r\n<ul>\r\n\t<li>Full oxidation of hair dyes, contributing to longer lasting color.</li>\r\n\t<li>Silk cream base has built in protection for sensitive scalps.</li>\r\n\t<li>Contains antioxidants to help prevent color fading.</li>\r\n\t<li>Adds intense moisture to hair during coloring services for conditioning, while providing natural smoothing agents.</li>\r\n\t<li>Locks in moisture and seals cuticle to help protect hair and minimize damage and breakage.</li>\r\n\t<li>Adds depth and dimension to each strand for light reflection, producing vibrant color and maximum shine.</li>\r\n</ul>\r\n\r\n<b>Color Express Naturals Medium Warm Try Me Kit Includes:</b>\r\n<ul>\r\n<li>(1) 5N Medium Brown Color Express Permanent Cream Hair Color - 3 oz.</li>\r\n<li>(1) 6N Light Brown Color Express Permanent Cream Hair Color - 3 oz.</li>\r\n<li>(1) 6W Light Warm Brown Color Express Permanent Cream Hair Color - 3 oz.</li>\r\n<li>(1) 20 Volume Developer - 5 oz.</li>\r\n<li>(1) Color Express Insert</li>\r\n<li>(1) Color Express Instruction Sheet</li>\r\n</ul>",
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