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We?re fanatical about them. And we go especially gaga over those who proudly and unabashedly choose to lighten up.\r\nFor that very reason, we?ve created BLONDE LIFE?: a lightening and brightening system just for blondes... and those who want to be lifted to new heights without \r\nsacrificing hair?s shine or condition.
", "shortDescription": null, "bulletList": null, "directions": "Off-Scalp: Mix to desired consistency
\r\n(1:1 or 1:2) 1 scoop of Blonde Life Lightening Powder with 1 or 2 oz of 10 (3%), 20 (6%), 30 (9%) or 40 (12%) Volume Veroxide® or LumiShine® Crème Developer.
\r\nOn-Scalp: Mix (1:2) 1 scoop of Blonde Life Lightening Powder with 2 oz of 10 (3%) or 20 (6%) Volume Veroxide or LumiShine Crème Developer. DO NOT USE 30 (9%) or 40 (12%) Volume for on ON-SCALP mixtures.
\r\nProcessing: Process up to 60 minutes without heat; rinse, then shampoo with Blonde Life Brightening Shampoo and follow with Blonde Life Brightening Masque.", "ingredients": "Infused with nutrient-rich Tamanu and Monoi oils for beautiful, healthy-looking blondes from any starting level", "featuresAndBenefits": "To give blondes the VIP treatment they deserve and demand, we traveled far and wide to find the most nourishing natural oils and teamed them with our most powerful hair healers.
\r\nARGININE: This naturally occurring, elasticity-boosting amino acid instantly replenishes, strengthening lightened strands to help reduce breakage.***
\r\nMONOI OIL: Rich in essential fatty acids, this exotic blend of Coconut Oil and Tahitian Gardenia Flower Extract nourishes and protects each strand, working from the inside out to replace essential moisture and help preserve hairs softness and elasticity.
\r\nTAMANU OIL: Packed with essential fatty acids and Omega-6 and -9, this rare oil from Southeast Asia helps protect hair and bump up shine.
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\nForget those dense, overly heavy moisturizing treatments designed for bleach blondes. We?ve teamed the lightness of a lotion and the power of a serum in our deeply nourishing conditioner that instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you the kind of champagne shine and detangling power that makes you feel bubbly all over.", "shortDescription": null, "bulletList": null, "directions": null, "ingredients": "To give blondes the VIP treatment they deserve and demand, we travelled far and wide to find the most nourishing natural oils and teamed them with our most powerful hair healers.
\nARGININE: This naturally occurring, elasticity-boosting amino acid instantly replenishes, strengthening lightened strands to help reduce breakage.**
\nMONOI OIL: Rich in essential fatty acids, this exotic blend of Coconut Oil and Tahitian Gardenia Flower Extract nourishes and protects each strand, working:
\n? from the inside out to replace essential moisture and give softness, elasticity and body a major boost
\n? from the outside in to help polish the hair surface, fight frizz and guard against dryness
\nTAMANU OIL: Packed with essential fatty acids and Omega-6 and -9, this rare oil from Southeast Asia bumps up shine, protects haircolor, and helps smooth brittleness away with every single application.
\nBIO-ADVANCED PEPTIDE COMPLEX?: Our exclusive blend of smart, hair-identical keratins repair hair from the inside out. These optimized proteins actively ?seek out? and lock in on damaged sites, providing around-the-clock hair repair and protection.
\nNATURAL DETOXIFIERS: Neutralize chlorine and remove trace minerals, knocking out brassy and yellow tones before they appear to keep blondes bright and perfectly on-tone between touch-ups.
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\n \n \n\n \n ![\"Blonde](\"https://www.cosmoprofbeauty.ca/dw/image/v2/BDJL_PRD/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/dw4ec0c26f/images/joico/352490C.jpg?sw=650&sh=650&sfrm=png\")
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\n \n Blonde Life Salon Opener\n
\n\n \n\n \n \n Blonde Life\n \n \n \n \n by\n \n Joico\n \n \n
\n\n \n\n \n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n Login or Register to buy\n\n
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\n\n \n \n\n\n \n\n\n\n \n \n\n\n\n\n\n\n\n\n\n\n Log in or Register to add to your bag.\">\n
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\n\n \n \n \n Log in or Register to Shop\n \n \n
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\n \n\n \n \n \n ![\"close\"](\"/on/demandware.static/Sites-CosmoProf-CA-Site/-/default/dwf076947e/images/close-x-red.svg\")
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\n\n \n ![\"warning-info\"](\"/on/demandware.static/Sites-CosmoProf-CA-Site/-/default/dw544dc98a/images/icons/exclamation-circle-new.svg\")
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\n \n \n \n \n \n \n \n \n \n Not available for standard shipping\n
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\n\n \n ![\"Blonde](\"https://www.cosmoprofbeauty.ca/dw/image/v2/BDJL_PRD/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/dw29a289ef/images/joico/351858C.jpg?sw=650&sh=650&sfrm=png\" "\\"Blonde")
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\n \n \n Blonde Life Brightening Shampoo\n
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\n\n \n \n \n \n \n \n \n\t\t \n\t\t \n\t\t \n\t\t SKU#:\n\t\t \n\t\t \n\t\t CAN-351858\n\t\t \n\n\t\t \n\t\t \n\t\t \n \n \n UPC#:\n \n \n \n 074469504256\n \n \n \n\t\t\t\t
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\n\n \n \n \n \n \n \n \n\t\t \n\t\t \n\t\t \n\t\t SKU#:\n\t\t \n\t\t \n\t\t CAN-351857\n\t\t \n\n\t\t \n\t\t \n\t\t \n \n \n UPC#:\n \n \n \n 074469502207\n \n \n \n\t\t\t\t
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\n\n \n ![\"Blonde](\"https://www.cosmoprofbeauty.ca/dw/image/v2/BDJL_PRD/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/dw79809d44/images/joico/351868C.jpg?sw=650&sh=650&sfrm=png\" "\\"Blonde")
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\n \n \n Blonde Life Brightening Conditioner\n
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\n \n \n\t\t\t\t
\n\n \n \n \n \n \n \n \n\t\t \n\t\t \n\t\t \n\t\t SKU#:\n\t\t \n\t\t \n\t\t CAN-351868\n\t\t \n\n\t\t \n\t\t \n\t\t \n \n \n UPC#:\n \n \n \n 74469502214\n \n \n \n\t\t\t\t
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\n\n \n ![\"Blonde](\"https://www.cosmoprofbeauty.ca/dw/image/v2/BDJL_PRD/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/v1779176258307/images/joico/352078C.jpg?sw=650&sh=650&sfrm=png\" "\\"Blonde")
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\n \n \n Blonde Life Brightening Veil\n
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\n \n \n\t\t\t\t
\n\n \n \n \n \n \n \n \n\t\t \n\t\t \n\t\t \n\t\t SKU#:\n\t\t \n\t\t \n\t\t CAN-352078\n\t\t \n\n\t\t \n\t\t \n\t\t \n \n \n UPC#:\n \n \n \n 74469502429\n \n \n \n\t\t\t\t
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\n\n \n ![\"Blonde](\"https://www.cosmoprofbeauty.ca/dw/image/v2/BDJL_PRD/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/dwec73dbd3/images/joico/351895C.jpg?sw=650&sh=650&sfrm=png\" "\\"Blonde")
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\n \n \n Blonde Life Brightening Masque\n
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\n\n \n \n \n \n \n \n \n\t\t \n\t\t \n\t\t \n\t\t SKU#:\n\t\t \n\t\t \n\t\t CAN-351895\n\t\t \n\n\t\t \n\t\t \n\t\t \n \n \n UPC#:\n \n \n \n 074469502412\n \n \n \n\t\t\t\t
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\n\n \n ![\"Blonde](\"https://www.cosmoprofbeauty.ca/dw/image/v2/BDJL_PRD/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/dw49c8f078/images/joico/351896C.jpg?sw=650&sh=650&sfrm=png\" "\\"Blonde")
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\n \n \n Blonde Life Lightening Powder\n
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\n\n \n \n \n \n \n \n \n\t\t \n\t\t \n\t\t \n\t\t SKU#:\n\t\t \n\t\t \n\t\t CAN-351896\n\t\t \n\n\t\t \n\t\t \n\t\t \n \n \n UPC#:\n \n \n \n 074469543729\n \n \n \n\t\t\t\t
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\n\n \n ![\"Champagne\"](\"https://www.cosmoprofbeauty.ca/dw/image/v2/BDJL_PRD/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/dwc1a97be5/images/joico/352441C.jpg?sw=650&sh=650&sfrm=png\" "\\"Champagne\\"")
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\n \n \n Champagne\n
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\n\n \n ![\"Pearl\"](\"https://www.cosmoprofbeauty.ca/dw/image/v2/BDJL_PRD/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/dwfd3477e1/images/joico/352442C.jpg?sw=650&sh=650&sfrm=png\" "\\"Pearl\\"")
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\n \n \n Pearl\n
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\n \n \n Blonde Life Brilliant Tone Violet Smoothing Foam\n
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\n\n \n ![\"Clear](\"https://www.cosmoprofbeauty.ca/dw/image/v2/BDJL_PRD/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/dw0ca21ebe/images/joico/352440C.jpg?sw=650&sh=650&sfrm=png\" "\\"Clear")
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\n \n \n Clear Boost\n
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\n\n \n ![\"Blonde](\"https://www.cosmoprofbeauty.ca/dw/image/v2/BDJL_PRD/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/v1779176258307/images/joico/352488C.jpg?sw=650&sh=650&sfrm=png\" "\\"Blonde")
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\n \n \n Blonde Life Brilliant Glow Brightening Oil\n
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\n\n \n \n \n \n \n \n \n\t\t \n\t\t \n\t\t \n\t\t SKU#:\n\t\t \n\t\t \n\t\t CAN-352488\n\t\t \n\n\t\t \n\t\t \n\t\t \n \n \n UPC#:\n \n \n \n 074469508940\n \n \n \n\t\t\t\t
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\n\n \n ![\"Blonde](\"https://www.cosmoprofbeauty.ca/dw/image/v2/BDJL_PRD/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/dw44ceb678/images/joico/351867C.jpg?sw=650&sh=650&sfrm=png\" "\\"Blonde")
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\n \n \n Blonde Life Brightening Conditioner\n
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\n\n \n \n \n \n \n \n \n\t\t \n\t\t \n\t\t \n\t\t SKU#:\n\t\t \n\t\t \n\t\t CAN-351867\n\t\t \n\n\t\t \n\t\t \n\t\t \n \n \n UPC#:\n \n \n \n 074469502191\n \n \n \n\t\t\t\t
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