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    "longDescription": "The GHD Max Flat Iron – discover the new styler ideal for styling long, thick and curly hair types in half the time*. Fitted with 1.65\" styling plates, the Max styler harnesses two new generation heat sensors for consistent heat distribution. Evenly maintaining the optimum styling temperature of 365°F from root to tip for premium results, with no extreme heat, minimizing hair damage and hair breakage. GHD’s wide plate flat iron fitted with 1.65\" styling plates has two new generation heat sensors for smooth and sleek results, with no extreme heat. Ideal for styling long, thick and curly hair types in half the time*.<br>\r\n<br>\r\nThe wide, contoured plates are engineered to allow for smooth, snag-free styling on larger sections of hair. The result? 80% more shine and up to 2x less frizz for a long-lasting, salon-quality finish. The sleek design with curved edges allows you to create glass like straight styles or loose natural looking waves.<br>\r\n<br>\r\nWith a 30 second heat up time and featuring an automatic sleep mode that shuts down after 30 minutes of non-use, you can style quickly and confidently with our best hair straightener for thick, long & curly hair.<br>\r\n<br>\r\n*80% of 140 consumers agreed vs their current styler.<br>\r\n<br>\r\n<b>Set Also Includes:</b>\r\n<ul>\r\n<li>(1) Paddle Brush</li>\r\n<li>(1) Heat Resistant Bag</li>\r\n</ul>",
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