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    "directions": "<ol>\r\n\t<li>Mix well 1:1 -1:2 (Kenra Color&reg; lightener : Kenra Color&reg; developer).\r\n\t<ul>\r\n\t\t<li>On Scalp: up to 20 volume (6%) KenraColor&reg; Developer only.</li>\r\n\t\t<li>Off Scalp: up to 40 volume (12%) Kenra Color&reg; Developer only.</li>\r\n\t</ul>\r\n\t</li>\r\n\t<li>Process up to 60 minutes without heat.</li>\r\n\t<li>Rinse with warm water and gently cleanse and condition with Kenra&reg; Triple Repair Shampoo, Conditioner, and Split End Mending Serum.</li>\r\n</ol>\r\n\r\nWARNING: IRRITANT. FOR PROFESSIONAL USE ONLY. External use only. Do not lighten hair if your client: - has a rash on face or sensitive, irritated, and damaged or abnormal scalp conditions - has ever experienced any reaction after lightening - has shampooed before application This product contains ingredients which may cause skin irritation to certain individuals. Avoid contact with eyes. If reaction to product does not subside quickly, consult a physician. Do not swallow. Apply in a well-ventilated area. Open away from face and avoid inhaling contents. Remove all metal objects such as clips and hair pins from hair before applying the product. Do not use metal tools or mixing bowls. Do not use if their hair has been colored with henna or metallic dyes. Do not use to dye eyelashes or eyebrows; to do so may be injurious to the eye. Don&rsquo;t apply heat while processing. Avoid unnecessary skin contact by wearing protective gloves when mixing, applying, and shampooing. Mix strictly according to instructions and rinse hair after application. Wait 24 hours between applications. Wash hands thoroughly after use. Store in cool, dry place. Keep away from heat and light. Keep out of reach of children. Not to be used for children under the age of 16. If contact with eyes, flush the eye continuously with running water for at least 15 minutes. If skin contact occurs, rinse with water. If swallowed, do not induce vomiting. Contact doctor.",
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src=\"https://www.cosmoprofbeauty.ca/dw/image/v2/BDJL_PRD/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/dw72a6103f/images/kenraprofessional/034017C_2.jpg?sw=650&amp;sh=650&amp;sfrm=png\" class=\"img-fluid\" alt=\"Simply Blonde Creme Lightener\" itemprop=\"image\" />\n                </div>\n                \n            \n                <div class=\"pdp-dots \" data-index=\"3\" data-pid=\"CAN-034017\">\n                    <img src=\"https://www.cosmoprofbeauty.ca/dw/image/v2/BDJL_PRD/on/demandware.static/-/Sites-cosmoprof-master-catalog/default/dw1f72fb78/images/kenraprofessional/034017C_3.jpg?sw=650&amp;sh=650&amp;sfrm=png\" class=\"img-fluid\" alt=\"Simply Blonde Creme Lightener\" itemprop=\"image\" />\n                </div>\n                \n            \n                <div class=\"pdp-dots \" data-index=\"4\" data-pid=\"CAN-034017\">\n                    <img 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</div>\n             </div>\n         </div>\n    \n</div>\n\n\n\n\n        \n\n\n\n\n\n\n\n\n      </div>\n    </div>\n    \n    \n    <div class=\"col-12 col-md-6\">\n      <div class=\"product-quickview__detail\">\n        <section class=\"product-quickview__info\">\n\n          <!-- Availability -->\n          <div class=\"available-msgs\"></div>\n\n          <!-- Product Name -->\n          <h1 class=\"product-name\">\n            Simply Blonde Creme Lightener\n          </h1>\n\n          <!-- SubBrand / Brand Link -->\n          <h5>\n            \n              <a href=\"/search-show?q=Simply%20Blonde\" class=\"pdp-brand\">\n                Simply Blonde\n              </a>\n            \n            \n              <meta itemprop=\"brand\" content=\"Kenra Professional\">\n              <span class=\"pdp-by\">by</span>\n              <a href=\"/shop-by-brand/kenra\" class=\"pdp-brand\">\n                Kenra Professional\n              </a>\n            \n          </h5>\n\n          <!-- Prices -->\n          <div class=\"prices\">\n            \n            \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n  <span class=\"logintoviewprice d-none\"><a class=\"js-gtm-beginlogin\" href=\"https://www.cosmoprofbeauty.ca/login\" data-gtm-eventlocation=\"product tile\">Login</a> or <a class=\"js-gtm-vsustart\" data-gtm-eventlocation=\"product tile\" href=\"https://www.cosmoprofbeauty.ca/signup\">Register</a> to buy</span>\n\n          </div>\n\n          <div class=\"product-number-rating clearfix\">\n\n            <!-- Product Number -->\n            <div class=\"product-number\">\n              <!-- Style ID -->\n              \n              <span class=\"product-id-label \">\n                SKU&#35;:\n              </span>\n              <span class=\"product-id\" itemprop=\"productID\" data-pid=\"CAN-034017\">\n                CAN-034017\n              </span>\n\n              <!-- UPC Number -->\n              \n              <span class=\"upc-wrapper \">\n                <span class=\"upc-id-label\">\n                  UPC&#35;:\n                </span>\n                <span class=\"upc-id\">\n                  \n                    014926281993\n                  \n                </span>\n              </span>\n            </div>\n\n          </div>\n\n          <!-- Applicable Promotions -->\n         \n            <div class=\"row js-promotion-messaging d-none\">\n              <div class=\"col-12 align-self-center\">\n                <div class=\"promotion_container centered my-2\">\n                  <div class=\"promotion_wrapper transparent\">\n                    <img src=\"/on/demandware.static/Sites-CosmoProf-CA-Site/-/default/dw8b3b6bf3/images/icons/promotionBadge.svg\" alt=\"Offers Available\" />\n                    <div class=\"button-tertiary-big\" >\n                      Offers Available </div>\n                  </div>\n                </div>\n              </div>\n            </div>\n\n        </section>\n\n        <div class=\"detail-panel\">\n          <!-- Attributes -->\n          <section class=\"attributes\">\n            <div class=\"col-12 p-4\">\n\n              \n\n              <div>\n\n                <div class=\"mb-3 d-flex align-items-center justify-content-around\">\n\n                  \n                    <!-- Quantity -->\n                    \n\n\n\n\n  \n  \n</iselseif>\n\n\n\n\n\n\n\n  \n\n\n\n\n\n\n\n\n\n\n\n\n  \n  \n\n\n\n\n\n\n\n\n\n\n<div class=\"quantity-container  \">\n  <span class=\"loginPopover\" role=\"tooltip\" data-placement=\"top\" data-toggle=\"popover\" data-trigger=\"hover\" data-content=\"<a href='/login' class=js-gtm-beginlogin data-gtm-eventlocation=pdp>Log in</a> or <a href='/signup' class=js-gtm-vsustart data-gtm-eventlocation=pdp>Register</a> to add to your bag.\"></span>\n  <div class=\"quantity-container-plus-minus expanded \">\n    <button class=\"qty-minus qty-btn disabled\"><span>&minus;</span></button>\n    <input id=\"quantity-input-CAN-034017\"\n      type=\"number\"\n      name=\"quantity-input\"\n      class=\"quantity qty-btn-input numeric-only\"\n      min=\"0\"\n      max=\"300\"\n      value=\"1\"\n      data-pid=\"CAN-034017\"\n      data-product-type=\"standard\"\n      data-swatch-pid=\"false\"\n      data-quantity-limit=\"\"\n      data-stm-max=\"0\"\n      data-sdd-inventory=\"0\"\n      data-bopis-max=\"0\"\n      data-sdd-max=\"0\"\n      data-max-quantity=\"300\"\n      data-grid-qty-error=\"false\"\n      data-grid-base-url=\"/on/demandware.store/Sites-CosmoProf-CA-Site/default/Product-AvailabilityJson?pids=\"\n\n      \n\n      \n        data-url=\"/on/demandware.store/Sites-CosmoProf-CA-Site/default/Product-Variation?pid=CAN-034017\"\n      \n\n      \n        data-variation-url=\"/on/demandware.store/Sites-CosmoProf-CA-Site/default/Product-Variation?pid=false\"\n      \n\n      \n\n      \n\n    />\n    <button class=\"qty-plus qty-btn disabled\"><span>&plus;</span></button>\n  </div>\n</div>\n                  \n\n                  <!-- Add To Cart -->\n                  <div class=\"add-item-to-bag\">\n                    \n                      <input type=\"hidden\" class=\"add-to-cart-url\" value=\"/on/demandware.store/Sites-CosmoProf-CA-Site/default/Cart-AddProduct\">\n                      <div class=\"cart-and-ipay\">\n                        \n                          <a href=\"/login\" class=\"login-or-register-to-shop button-primary-big text-nowrap js-gtm-beginlogin quickview-login-btn\" data-gtm-eventlocation=\"quickview\">\n                            Log in or Register to Shop\n                          </a>\n                      \n                      </div>\n                    \n                  </div>\n\n                </div>\n\n                \n                  \n\n\n     \n\n\n\n  \n  \n</iselseif>\n\n\n\n\n\n\n\n\n<div class=\"js-availability-msg-CAN-034017 js-availability-msg-pdp-size availablity-msg-parent hide\">\n  <div class=\"maxQty-error-msg-quickview d-flex align-items-center justify-content-between\">\n    <div class=\"availability-flex-wrapper\">\n      \n        <img src=\"/on/demandware.static/Sites-CosmoProf-CA-Site/-/default/dw544dc98a/images/icons/exclamation-circle-new.svg\" alt=\"warning-info\" class=\"mr-0\" />\n      \n      <span class=\"availability_msg ml-1\"></span>\n    </div>\n    \n      <span class=\"close-icon\">\n        <img class=\"close__icon\" src=\"/on/demandware.static/Sites-CosmoProf-CA-Site/-/default/dwf076947e/images/close-x-red.svg\" alt=\"close\" />\n      </span>\n    \n  </div>\n</div>\n                \n\n                \n                \n                  <div class=\"warning-wrapper geprErrorMessagePDP d-none\">\n                    Not available for standard shipping\n                  </div>\n                \n\n                <!-- WishList Link -->\n                <div class=\"wishlist-qv-container col-4 mt-3 mb-3\" data-loadurl=\"/on/demandware.store/Sites-CosmoProf-CA-Site/default/Wishlist-WishListOptions?pid=CAN-034017\">\n                </div>\n\n              </div>\n\n              <!-- Variation Attributes -->\n              \n\n              <input class=\"AvailabilityJsonURL\" type=\"hidden\" data-url=\"/on/demandware.store/Sites-CosmoProf-CA-Site/default/Product-AvailabilityJson?pids=CAN-034017&amp;page=qv\">\n              <!-- Product Availability -->\n              <div class=\"d-sm-none col availability align-self-end \" data-ready-to-order=\"true\" data-available=\"true\">\n                                                                                                                            \n              </div>\n            </div>\n\n            <hr>\n\n          </section>\n\n          \n            <!-- Options -->\n            \n          \n        </div>\n      </div>\n    </div>\n  </div>\n\n  \n  \n</div>\n\n<div class=\"modal-footer row align-items-end\">\n  <div class=\"hidden-xs-down col availability align-self-end global-availability\"\n    data-ready-to-order=\"true\" data-available=\"true\">\n                                                                                                                \n  </div>\n</div>",
  "productUrl": "/CAN-034017.html"
}