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    "productName": "Forming Cream Gel",
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    "manufacturerName": "REVLON CONSUMER PRODUCTS LLC - JDA US",
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    "longDescription": "The American Crew Forming Cream Gel brings modern performance to curl styling with a clean, efficient formula made for men. This lightweight hybrid cream-gel helps define and control textured hair while fighting frizz from morning to night. With a smooth application and reworkable hold, it lets you shape curls without buildup or stiffness. This gel for men with curly or frizzy hair is powered by jojoba oil and built for real-life styling needs, it keeps your routine simple - and your curls sharp. The Forming Cream Gel is designed to respond to your hands, allowing you to shape, adjust, and refine your style throughout the day. This is styling that keeps up - no stiffness, no overthinking, just performance.",
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    "directions": "<ol>\r\n<li>Apply to damp or dry hair. For maximum effect, prep with American Crew Forming Pre-Styling Cleanser before styling.\t</li>\r\n</ol>",
    "ingredients": "Aqua/Water/Eau Glycerin, Propylene Glycol, Behentrimonium Chloride, Cetearyl Alcohol, Cetyl Alcohol, Stearyl Alcohol, Citric Acid, Hydroxyethylcellulose, Isopropyl Alcohol, Parfum (Fragrance), Polyquaternium-10, Polyquaternium-11, PVP, Simmondsia Chinen,sis (Jojoba) Seed Oil, Sodium Acetate, Sodium Chloride, Benzyl Alcohol, Phenoxyethanol, Cellulose, Ethylhexylglycerin, Sorbic Acid, Acetyl Cedrene, Alpha-Isomethyl Ionone, Benzyl Salicylate, Citronellol, Citrus Aurantium Peel Oil, Citrus Limon Peel Oil,, Hexamethylindanopyran, Hexyl Cinnamal, Hydroxycitronellal, Limonene, Linalool, Linalyl Acetate, Tetramethyl Acetyloctahydronaphthalenes. B06509",
    "featuresAndBenefits": "<ul>\r\n<li><b>DEFINES CURLS WITH CONTROL:</b> A curl-defining cream-gel for men that shapes and enhances natural curls with lightweight, reworkable hold.</li>\r\n<li><b>FRIZZ PROTECTION:</b>  This anti-frizz gel for curly hair helps smooth frizz and flyaways - even in humid conditions.</li>\r\n<li><b>MEDIUM HOLD, NATURAL FINISH:</b>  A hair gel medium hold solution that offers structure without stiffness, or flakes.</li>\r\n<li><b>ENHANCED MEN’S CURLY STYLING:</b>  For maximum results, start with the American Crew Forming Pre-Styling Cleanser to prep the hair before applying this forming cream gel.</li>\r\n<li><b>STYLE WITH CARE:</b>  A modern curl product for men that combines hair styling benefits with care - featuring jojoba oil to hydrate, protect, nourish, and soften hair.</li>\r\n<li><b>WHO IS AMERICAN CREW:</b> American Crew is the world’s no.1 premium men’s hair brand with products for <b>HAIR, BODY, BEARD, SHAVE & STYLE</b>. American Crew's ongoing commitment is to elevate men's style and enhance their personal image.</li>\r\n</ul>",
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