Cleaner Beaches. Better Beach hair.

Everything you love about beach hair, in a styling product. Clean¹, vegan² formula with genuine greed credentials. Carbonwave, a public benefit start-up, has turned beached Sargassum seaweed into a resource, using it to create an exceptional, vegan cosmetic emulsifier. Together, KMS developed the world’s first HAIRPLAY Beach Style Creme by KMS, using upcycled seaweed – turning waste into something useful.

1. Spray onto dry hair to finish and fix the look.
2. Scrunch the hair to give it more texture.

• Airy texture & touchable hold for beach-like looks.
• Provides weightless hydration.
• For short hair & longer layers.
• With upcycled seaweed for clean beaches to help protect the environment.
• Upcycling is taking waste and creating something useful from it.
• Clean¹, vegan² formula.

Water/Aqua/Eau, Hydrogenated Vegetable Oil, BisDiglyceryl Polyacyladipate-2, Cetearyl Alcohol, Hydroxypropyl Starch, Ricinus Communis (Castor) Seed Oil, Sargassum Fluitans/Natans Extract, Propanediol, Glyceryl Stearate SE, Calcium Sulfate, Xanthan Gum, Sclerotium Gum, Hydroxyacetophenone, Lactic Acid, Pentylene Glycol, Avena Sativa (Oat) Kernel Oil, Moringa Oleifera Seed Oil, Ceteareth-30, Trilaureth-4 Phosphate, Sodium Benzoate, Fragrance/Parfum.