ON-SCALP:

1. Mix (1:2) 1 scoop of Blonde Life SilverLight with 2 fl oz (60ml) of 10 (3%) or 20 (6%) Volume Blonde Life Coconut Oil Developer or Joico Developer of your choice.
2. DO NOT USE 30 (9%) or 40 (12%) VOLUME ON SCALP.

OFF-SCALP:

1. Mix (1:1–1:2) 1 scoop of Blonde Life SilverLight with 1-2 fl oz (30-60ml) of 10 (3%), 20 (6%), 30 (9%), or 40 (12%) Volume Blonde Life Coconut Oil Developer or Joico Developer of your choice.

TIMING:

1. Process up to 60 minutes or until desired level is achieved.
2. Do not use heat.

POST-COLOR SERVICE:

1. Rinse hair thoroughly.
2. Shampoo with Blonde Life Brightening Shampoo.
3. Rinse well.
4. Apply Blonde Life Brightening Masque and leave in for 5 minutes.
5. Rinse thoroughly and towel-dry hair.
6. Style as usual with your favorite Joico products.

Ideal when:

• Pairing with cool/neutral Blonde Life Demi Gloss Shade.
• Your client wants on-trend, cool, gray, ash or silver toned blonde hair.
• You want ash blonde hair that looks healthy.
• You want a high-lift lightener that helps leave hair feeling stronger and helps reduce breakage with every application.*

*Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.

• Helps prime hair while processing to prepare for cool/silver blondes.
• Charcoal-infused formula helps counteract brassiness while processing hair.
• Lifts and primes while processing, for cool blondes.
• Delivers up to 9+ levels of lift!
• Builds bonds for strong blondes.
• Does not transfer when rinsing.
• Protects hair and reduces styling breakage by over 54%.*
• Strengthens hair, making it 2x more resistant to breakage.*

*Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.

Key Ingredients:
Charcoal: Sourced from coconut shell, charcoal helps counteract brassiness while processing!
Arginine: A naturally occurring amino acid, known for its bond-building properties.

Full Ingredients: Potassium Persulfate, Ammonium Persulfate, Sodium Metasilicate, Sodium Silicate, Ethylhexyl Pelargonate, Aluminum Distearate, Sodium Stearate, Hydroxyethylcellulose, Hydrated Silica, Aqua (Water, Eau), Tetrasodium EDTA, Silica, Arginine, Sorbitol, Charcoal Powder, Hydrolyzed Keratin, Sodium Sulfate, Sodium Benzoate, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Gardenia Taitensis Flower Extract, Iron Oxides (CI 77499).