1. Apply to damp hair.
2. Process for up to 5 minutes. The longer you leave it on, the more deposit you will get with full saturation at 5 minutes.
3. Shampoo, condition and rinse.

• TONE IN 5 MINUTES: NEW 5-Minute Toners offer fast, 5-minute deposit or customize your tone with less time and less deposit.
• NOW PRE-BONDED: Formulated now pre-bonded to help improve the hair surface and reduce breakage.
• NO-AMMONIA, NO-MEA, NO LIFT FORMULA: Will not lighten the hair’s natural pigment as it is deposit only. Plus the neutral pH is gentle on hair, providing just enough swelling to facilitate dye development and penetration slightly beyond the cuticle.
• SOFTNESS AND SHINE: The Demi’s Plant-Based Lipids, Oleic Acid and Soy Proteins offer softness and shine that stylists and their guests love.
• MORE CONSISTENT RESULTS: The Demi provides more predictable color results TIME AFTER TIME, no need to reformulate for guests at every visit .
• SUSTAINABLE COMMITMENT: The Demi is a vegan hair color formula with bottles made from 100% post-consumer recycled materials, and caps are made with 25% PCR.
• IDEAL FOR: Toning, refining and refreshing color on levels 8-10.

Water (Aqua, Eau), Laureth-2, Oleic Acid, Propylene Glycol, Ethoxydiglycol, Isopropyl Alcohol, Dimethyl Isosorbide, Aminomethyl Propanol, Steareth-20, Sodium Laureth Sulfate, Arginine, Glycine, Alanine, Serine, Valine, Proline, Threonine, Isoleucine, Histidine, Phenylalanine, PEG-12 Dimethicone, Hydrolyzed Soy Protein, Aspartic Acid, PCA, Lauryl Alcohol, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Myristyl Alcohol, Sodium PCA, Sodium Lactate, Ceteth-2, Disodium EDTA, Erythorbic Acid, DI-C12-15 Alketh-4 Phosphate, Sodium Sulfite, Sodium Hydroxide, Phenoxyethanol, Fragrance (Parfum), Benzyl Salicylate, Hexyl Cinnamal, Citrus Limon (Lemon) Peel Oil, Limonene, p-Phenylenediamine, Resorcinol, p-Aminophenol, 1-Naphthol, m-Aminophenol