Summer awakens the desire for color. Even in hair. The newborn in the framesi color family is FRAMCOLOR BOLD. Green, yellow, pink, electric blue, violet, titanium are created to play with hair and make it a fashion accessory more and more personalized.
All those who love colors will adore FRAMCOLOR BOLD, the new generation pigment that restructures decolored hair while coloring. Its special formula seals the hair shaft cuticles and, while coloring, makes hair shinier and smoother for the best possible esthetic performance. With its 15 spectacular semi-permanent direct dye intermixable shades, FRAMCOLOR BOLD offers colorists endless possibilities.

Apply it pure (no developer) on pre-lightened hair to create vivid results or dilute it with the clear shade to reach any halfway and pastel tone. Loving color means fun, fashion and unlimited options. FRAMCOLOR BOLD is love for hair, emotion, trendy solutions and endless creativity.