When you want to go beautifully blonde?and go there fast?NEW Blonde Life Cr?me Lightener turns up the power and rockets you to bombshell status in no time flat. With bond-building Arginine and moisture- locking exotic oils, Joico?s fastest lifting cr?me lightener delivers up to 9+ levels of lift and beautiful, shiny- looking hair that will blow you away.

Here?s Why You?ll Love It...
Exotic oils and bond-building Arginine make this next- generation cr?me lightener the perfect blonding choice for on- or off-the-scalp techniques.
? Achieve up to 9+ levels of lift in a flash
? Reduce breakage by 77% in one treatment*
? Strengthens hair to be 4X more resistant to breakage*
? On/Off-scalp application
? Blonde hair becomes lustrous and healthy-looking
? Designed for balayage, freehand and ombr? techniques?with or without foils
? Easy rinsing
? No dedicated developer


* Against combing breakage on damaged hair, when used with Joico Blonde Life? Brightening Masque.

Blonde Life Crème Lightener takes you to new heights quickly and safely, delivering consistent, beautiful blondes.
Directions:
ON-SCALP APPLICATION
Mix 1:1 or 1:2 (Quantity of developer may be varied to achieved desired consistency.) Developer: 10 volume (3%) or 20 volume (6%) LumiShine® or Veroxide® developer. 30 volume (9%) & 40 volume (12%) not recommended for use on scalp Process up to 60 minutes.
No heat / room temperature only
OFF-SCALP APPLICATION
Mix 1:1 or 1:2 (Quantity of developer may be varied to achieved desired consistency.)
Developer: 10 volume (3%), 20 volume (6%), 30 volume (9%), or 40 volume (12%) LumiShine or Veroxide developer. Process up to 60 minutes.
No heat / room temperature only

Post Service:
Rinse hair thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Mist on Blonde Life Brightening Veil and style as usual with your favorite Joico products.