DIA Richesse is an ammonia-free demi-permanent color that provides deep, rich coverage and exceptional softness and shine. The short development time also makes it perfect for quick hair dye top up services for those with busy lives. With its innovative conditioning formula, Dia Richesse leaves hair feeling conditioned, looking glossy and helps to enhance vibrancy.

20 minutes development time. Depending on service, total time may vary.

• Ammonia-free color
• Advanced Alkaline Technology - Alkaline color slightly opens the hair fiber allowing colorants to penetrate the cuticle and create beautiful color.