This clinically proven shampoo prevents color fade for up to 40 washes* and delivers 11x stronger hair.* Made to rinse out quickly without residue, so your clients spend less time at the shampoo bowl and under color-stripping shower water at home. Give them always-on protection for always-vibrant color from salon to shower.

*clinically proven.

1. Lather and massage shampoo through wet hair from root to ends.
2. Rinse.

• Gently cleanses and prevents color fade for up to 40 washes*
• 11x stronger hair and 91% less breakage*
• Moisturizes to leave hair shiny, soft, and more manageable
• Won’t strip or shift hair color
• For color-treated fine to medium hair types 1–3c fighting fade
• Key ingredients:
• Color longevity complex: a combination of color-locking polymers, peptides and color-retention silicones that preserves color vibrancy while preventing dullness and fading
• High-refractive glossing polymer: made to mimic natural ceramides found in skin an hair, this modified polymer forms a film to visibly enhance hair gloss and smooth rough cuticles for shinier hair
• Black currant extract: an antioxidant-rich fruit known to protect against oxidative stress that can impact hair color
• Sea buckthorn extract: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7, and antioxidants making it the ultimate holy grail for your hair and skin

*clinically proven when shampoo and conditioner are used together as a system.

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, Cocamide MIPA, Sodium Methyl Cocoyl Taurate, Glycol Stearate, Ribes Nigrum (Black Currant/Cassis) Fruit Extract, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Hydrolyzed Rice Protein, Panthenol, Amodimethicone, Sodium Polyaspartate, Polyquaternium-113, Polyquaternium-53, Polyquaternium-7, Polyquaternium-92, Glycerin, Butylene Glycol, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Sodium Carrageenan, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Polysorbate 20, Citric Acid, Sodium Hydroxide, Potassium Sorbate, Sodium Metabisulfite, Sodium Benzoate, Sodium Citrate, Sodium Chloride, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes