1. Massage a quarter-sized amount of normcore signature shampoo through wet hair focusing on the roots. Rinse.
2. Double cleanse. The first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. Fully rinse out.
3. For best results, follow with Normcore Signature Conditioner or Soulfood Nourishing Mask (sold separately).

• Works on all hair types - no matter what type of hair you have, the signature shampoo works its magic on anyone, resulting in refreshed, lustrous locks.
• Suitable for chemical + color treated hair - feel free to get all the brazilian + keratin treatments and color you desire!
• Leaves hair 7x more conditioned*
• Contains Coconut acid: provides excellent lathering and conditioning

• Coconut Acid - Helps to provide excellent lathering and conditioning. 
• Sea Buckthorn - One of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. Also rich in vitamin C + A and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.

Full Ingredients: Water/Eau/Aqua, Sodium Cocoyl Isethionate, Cocamidopropylamine Oxide, Cocamidopropyl Hydroxysultaine, Glycol Distearate, Coconut Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene