To be the king of style, you need a royal product that follows orders! Max your swagger with El Rey; more than just a gel, this medium hold styling jam gives you full reign over your hair, while keeping it the healthiest and hydrated in the kingdom. Burdock Root fortifies with antiseptic and antioxidant properties, while Juniper and Lime are your natural cleansing sentries, keeping excess oils on the other side of the moat.

Be the king of the castle and go tight and traditional, or break the cast for that unkempt, uncrowned prince look the ladies in waiting love. Either way, you'll rule the style empire all day long, because every king should be able to wear his crown, his way!

1. Apply small amount between hands and work evenly through dry or damp hair.
2. Add more as needed and style as desired.
3. For higher hold and best results, finish with a blow dryer.
4. Keep it crisp like a traditional gel, or for a more natural look, let it dry, then run through it with a comb or fingers to break down the 'crunch' while keeping style and hold.

• Adds natural bounce to hair
• Ladies & gents don’t be fooled! Lock in any look from curls to spikes! 
• Re-activatable - just wet your hands or a comb and run it back through the hair to reactivate the product for a nice, slick look!
• Formulated with:
  • Juniper Extract: Natural cleanser that helps promote healthy hair growth.
  • Burdock Root Extract: Anti-bacterial, anti-inflammatory and antiseptic properties. Helps to nourish and soothe dry, damaged hair and skin.
  • Lime Extract: Natural cleansing agent that helps to close pores and reduce excess oils on the skin.

Water/Aqua/Eau, Sorbitol, Polysorbate 20, Carbomer, Propylene Glycol, Sodium Hydroxide, Fragrance (Parfum), Diazolidinyl Urea, Panthenol, Methylparaben, Polyparaben, Tetrasodium EDTA, Butylene Glycol, Arctium Lappa Root Extract, Juniperus Communis Fruit Extract, Citrus Aurantifolia (Lime) Fruit Extract, Blue 1 (Cl 42090), Yellow 5 (Cl19140), Hexyl Cinnamal, Limonene, Coumarin, Geraniol, Linalool.