CAN-M-263080
Elumen, by Goldwell, is the first permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing. *results depend on base hair color.
- Apply Elumen hair color onto dry or towel-dried, clean hair. Wear suitable gloves.
- Process up to 30 min (20 min with heat).
- Rinse until water runs clear.
- Shampoo with Elumen Color Protecting Shampoo (shampoo twice for Pure tones), then use Elumen Color Protecting Conditioner.
- Breakthrough patented technology, developed exclusively for professional stylists worldwide
- The first high-performance, oxidant-free hair color without ammonia, without peroxide, without mixing
- LONG-LASTING COLOR: Delivers up to 76% more color intensity and stays vibrant longer than oxidative color. Fades true to tone for stunning results that last.
- ZERO DAMAGE: Transforms hair with 100% confidence and no damage to hair. Elumen improves the overall hair quality and returns healthy shine to all hair types.
- Outstanding vibrancy, shine and durability
- NO AMMONIA ODOR. OXIDANT-FREE: Elumen formulas only use direct dyes without compromising on performance.
- SHINE YOU CAN SEE: Up to 37% more shine vs. intensive demi-permanent colors. Hair looks instantly healthier, glossier, and full of light.
- IDEAL FOR SENSITIVE SCALPS: Formulated exclusively with direct dyes, it’s an ideal option for clients with scalp sensitivities or allergies to oxidative color (a dermatologist-conducted patch test is still recommended).
- LIMITLESS CREATIVE OPTIONS: Fully intermixable compact palette, up to 100% grey coverage, and endless service possibilities make Elumen a go-to for custom color.
Please see individual colors for ingredients.
