Elumen, by Goldwell, is the first permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
*results depend on base hair color.
BM@6 Bright High-Performance Hair Color
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STEP 1:
Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair.
STEP 2:
Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair.
STEP 3:
Process with heat for 20 minutes or without heat for 30 minutes.
STEP 4:
After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly.
STEP 5:
Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.
Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair.
STEP 2:
Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair.
STEP 3:
Process with heat for 20 minutes or without heat for 30 minutes.
STEP 4:
After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly.
STEP 5:
Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.
- Breakthrough patented technology, developed exclusively for professional stylists worldwide
- The first high-performance, oxidant-free hair color without ammonia, without peroxide, without mixing
- LONG-LASTING COLOR: Delivers up to 76% more color intensity and stays vibrant longer than oxidative color. Fades true to tone for stunning results that last.
- ZERO DAMAGE: Transforms hair with 100% confidence and no damage to hair. Elumen improves the overall hair quality and returns healthy shine to all hair types.
- Outstanding vibrancy, shine and durability
- NO AMMONIA ODOR. OXIDANT-FREE: Elumen formulas only use direct dyes without compromising on performance.
- SHINE YOU CAN SEE: Up to 37% more shine vs. intensive demi-permanent colors. Hair looks instantly healthier, glossier, and full of light.
- IDEAL FOR SENSITIVE SCALPS: Formulated exclusively with direct dyes, it’s an ideal option for clients with scalp sensitivities or allergies to oxidative color (a dermatologist-conducted patch test is still recommended).
- LIMITLESS CREATIVE OPTIONS: Fully intermixable compact palette, up to 100% grey coverage, and endless service possibilities make Elumen a go-to for custom color.
Please see individual colors for ingredients.