We understand: Your hair is tough, tenacious, thick, even coarse at times; it needs a Styling Gel that will fearlessly stand up to its feistiness. And that?s why we developed our firm-hold formula? so supportive, it gives those spirited tresses a run for their money.

One good dollop worked through damp hair is all you need, so apply a small dollop to hands and work evenly through damp hair. Air-dry or blow-dry as usual.