The power to go pale without bleach; deliver the healthiest blonde on the block; and achieve up to 5 levels of lift to natural hair without sacrificing a single strand. That?s the magic of Blonde Life Hyper High Lift Permanent Cr?me Color, now available in three new shine-enhancing shades: Champagne, Pearl, and Clear Booster. With one-step lightening and toning, plus a built-in hair defense system that strengthens strands from the inside out, you?ll swiftly nail dreamy blonde looks.

- Mixing ratio: 1:2
- On-Scalp: 20, 30, or 40 Volume LumiShine or Vero K-PAK Developer Off-Scalp: 30 or 40 Volume LumiShine or Vero K-PAK Developer
May be applied to new growth area (re-touch application), or used for virgin hair application. Process up to 60 minutes. Do not use heat. Not intended for grey coverage.
Post-Color Service:
- Rinse thoroughly. Apply Blonde Life Brightening Shampoo to scalp and massage well, working product through hair lengths. Rinse thoroughly, squeezing out excess water, and apply Blonde Life Brightening Masque. Massage into hair and leave in for 5 minutes; rinse thoroughly and towel-dry hair, spray Blonde Life Brightening Veil throughout hair and style as usual with your favorite Joico products.
- Not recommended for:
• Previously bleached/highlighted/colored hair
• Hair that’s greater than 30% grey
• Relaxed or permed hair