Brightens Blonde, Gray or White Hair

A combination of extremely mild surfactants gently cleanses and cares for color-treated and natural hair with platinum pigments. Helps brighten whites and grays and neutralize warmth in ultra pale blondes.

*Packaging may vary*

1. Massage into wet hair, allow to remain on hair for 1-5 minutes.
2. Rinse.
3. Repeat as needed.
4. Follow with Platinum Blonde Violet Conditioner.

• Brightens: Cool violet pigments help to brighten and/or enhance blonde, gray or white hair while neutralizing yellow tones.
• Hydrates and Adds Shine: A powerful combination of conditioning agents and extracts provides ample moisture and intensified shine.
• Gently Cleanses: Mild ingredients cleanse while retaining moisture and softening the hair.

Key Ingredients:

• Sodium Myreth Sulfate: Extremely mild cleansing agent.
• Cocamide MEA: Mild cleansing agent.
• Cocamidopropyl Betaine: Foam booster.
• Glycerin: An emollient and humectant derived from vegetable oil that helps lock in moisture in both hair and skin.
• Activated Botanical Moisture Blend: A blend of special ingredients and awapuhi helps balance moisture and prevent dryness.
• Activated Botanical Shine Blend: A unique blend of algae, aloe, jojoba and rosemary enhances shine.
• Guar Hydroxypropyltrimonium Chloride: Derived from Guar seeds, this emollient serves as a moisturizing agent to deliver enhanced wet and dry feel without build-up.

Full Ingredients: Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidapropyl Betaine, Cocamide MIPA, Glycerin, DI-C12-13 Alkyl Malate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Magnesium Nitrate, Magnesium Chloride, Citric Acid, Tetrasodium EDTA, Sodium Hydroxide, Methylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Fragrance (Parfum), Benzyl Benzoate, Hydroxycitronellal, Benzyl Alcohol