Formulated with Soy Protein and purple pigments, Pravana’s Perfect Blonde Purple Toning Shampoo neutralizes yellow and brassy tones and enhances shine, leaving blonde hair looking bright.

1. Apply to clean, wet hair and work evenly through.
2. Leave on for 2-3 minutes or 5-7 minutes for more intense toning.
3. Rinse thoroughly.
4. Follow with Pravana Perfect Blonde Conditioner as needed.

• Provides color protection for up to 30 washes*
• Neutralizes unwanted yellow and brassiness, leaving blonde hair bright and refreshed.
• Gently cleanses with Soy Protein, a plant-based mix of amino acids, to condition and nourish hair
• Provides a rich lather for an elevated cleansing experience
• Exclusive Fragrance with notes of Citrus, Blueberry, and Jasmine
• Suitable for curly, straight, wavy, and coily hair
• Vegan formula**, Formulated without SLS/SLES, Parabens, Mineral oil, Phthalates, Microplastics, Gluten
• This bottle contains 100% recycled plastic***

*Free from animal derived ingredients
**Excluding cap/pump and label
***When used as a shampoo and conditioner system

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Decyl Glucoside, Cocamidopropyl Betaine, Dimethyl Lauramide/Myristamide, Phenoxyethanol, Citric Acid, Sodium Benzoate, Parfum (Fragrance), Polyquaternium-10, Glycol Distearate, Laureth-4, Sodium Gluconate, Triolein, Sodium Hydroxide, Coconut Acid, Sodium Chloride, Cocamidopropyl Dimethylamine, Hydrolyzed Soy Protein, Sodium Glycolate, Lactic Acid, Benzoic Acid, Tocopherol, Olus Oil (Vegetable Oil, Huile Végétale), Hexyl Cinnamal, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, CI 60730 (Ext. Violet 2), CI 17200 (Red 33)