Now brunettes can go cool & stay cool with SoColor Power Cools. Matrix coolest ash shades with calibrated brass neutralizing dye combinations let you experiment from icy to smokey with no risk of red or brass. The low ammonia, brass neutralizing dye combinations allow each shade to stay true to tone and provides long-lasting pure cool tones.

ASH ASH TONES are calibrated blue dyes to provide ultimate brass neutralization for our coolest ash yet.
VIOLET ASH TONES are calibrated violet tones with an ash background to provide ultimate brass neutralization for long-lasting cool tones.

Use SoColor permanent color on new growth & virgin applications
Mix equal parts of SoColor shades with Matrix 1-, 20, or 30 Volume Cream developer and process for 30-45 minutes.
The higher the developer, the higher the lift. The more lift, the more exposure to the underlying pigment (warmth!).

- Use with 10 VOLUME for maximum cool deposit and brass neutralization
- Use with 20 VOLUME for up to 2 levels of lift or when mixing with the Blended Collection for grey coverage
- Use with 30 VOLUME for up to 3 levels of lift with cool tonal deposit.