Wella Professionals introduces Blondorplex 9 now with built-in metal purifier technology.

1. Apply the bleaching mass evenly to unwashed hair. Development time depends on the condition of the hair and the desired blonde result. Do not proceed further if an adverse reaction occurs (e.g., itching, burning or rash or any unexpected reaction). Stop and immediately rinse with lukewarm water. If necessary, seek medical treatment. Do not exceed maximum time of 50 minutes. Do not use heat.
2. After lightening, rinse out thoroughly with lukewarm water.
3. Apply BlondorPlex n2 Bond Stabilizer, use 2-6 pumps depending on hair length. Leave for 2 minutes.
4. Rinse thoroughly, shampoo and finish with a Post Color Treatment. For blonde toning solutions, Wella recommends the BlondorPlex Permanent Cream Toner or the Koleston Perfect, Illumina Color, Shinefinity or Color Touch color ranges following usage guidelines.

Dislclaimer: Do not use when the hair has previously been colored with henna or metal dyes. Remove all metal objects from hair before application and keep them away during product use. If you experience inhalation difficulties, leave the room. Do not use metal bowl/stirrer for mixing. Use mixture immediately and do not exceed the development time stated. Regularly check the client’s hair and scalp. Rinse hair well after application. If product reacts during service (e.g. foaming, steaming or it gets hot) do not proceed further, rinse hair and seek medical advice. If during product use or in the following days, the client experiences scalp/ skin stinging, burning, blistering, weeping, itching, rash or dizziness, faintness, shortness of breath or swelling to eyes/face, rinse immediately and discontinue use. Seek medical advice and contact the manufacturer. Keep the instructions in case the client experiences a reaction. Do not use shampoo within 24 hours before bleaching/highlighting. Do not perm, relax or straighten the hair immediately before or after use. Rinse if unnecessary skin contact occurs. For professional use only. Follow instructions. Failure to do so may result in chemical burn/damage to health. Not intended for use on persons under the age of 16. Can cause allergic reactions and/or skin irritation.

DO NOT USE THIS PRODUCT IF THE CLIENT:

• Has facial rash or sensitive, irritated and damaged scalp
• Had any reaction after bleaching/highlighting/coloring the hair or to a temporary “black henna” tattoo.

Do not use on eyelashes/brows/other body parts. Avoid contact with eyes. If contact occurs, remove contact lenses if any, rinse eyes immediately, and seek medical advice. Product can cause eye irritation and permanent eye injury. Use product in combination with developers described in the instructions. DO NOT USE HIGHER THAN 20 VOL (6%) DEVELOPER FOR ON-SCALP APPLICATION. DO NOT MIX 1:1 WITH DEVELOPER. DO NOT USE A HEAT SOURCE. Wear suitable gloves. Avoid inhaling product and hold away from face when opening. Mix in a well-ventilated room. Keep out of reach of children.

• No.1 SALON LIGHTENER IN THE USA*
• New Metal Purifier Technology
• Up to 9 levels of lift and up to 97% less breakage**
• Wella's most advanced lightener for maximum lift
• Bond builder technology helps to reconstruct hair bonds during lightening
• Enhanced neutralization for clear blonde results
• Dust-free
• Anti-yellow molecules

*Based on master brand USD sales on the 2023 Professional Hair Color Study for the bleach coloring sub-product type category published by Klin
**When using with Blondorplex Step No.2, versus Blondorplex alone

Potassium Persulfate, Sodium Silicate, Ammonium Persulfate, Sodium Metasilicate, Magnesium, Carbonate Hydroxide, Sodium Stearate, Paraffinum Liquidum/ Mineral Oil/ Huile Minérale, Xanthan Gum, Algin, Trisodium Ethylenediamine Disuccinate, Malic Acid, Disodium EDTA, Trisodium Dicarboxymethyl Alaninate, Aqua/Water/Eau, Silica, Ultramarines (CI 77007)