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Illumina Permanent Hair Color
Illumina Permanent Hair Color
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Illumina Permanent Hair Color
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  • Product Details
    • Wella Professionals Ilumina Color is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. You get sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection. Illumina Color provides superior hair protection and up to 100% grey/white coverage with a sheer result. The color line was created to complement Wella's current hair color offerings. With a range of multiple shades, Illumina Color may be used with any developer, and introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity. See color in a new light with Wella Professionals Illumina Color. Color service revenues increase by 5.6% on average due to Illumina Color. Based on survey with 67 hairdressers using Illumina Color in the USA, fielded in July 2013.
  • How To Use
    • - This color service was designed to complement Wella's current color offerings.
    - Please follow manufacturer's packaged instructions.
  • Features and Benefits
    • - Introduces the wonder of light to the Wella Professionals portfolio.
    - Sheer, permanent color that's luminous in every kind of light with up to 70% more Light Reflection
    - Provides superior hair protection and up to 100% grey/white coverage with a sheer result
    - Color line was created to complement Wella's current hair color offerings
    - May be used with any developer
    - Introduces MICROLIGHT technology, whereby "micro-particles encapsulate the metals left on hair to protect the cuticle and maintain clarity
  • Ingredients
    • MICROLIGHT technology
Awards

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Reviews

 
Love This Color Line
"Offers versatility to complement each client. Easy to use. Awesome results."
- Laura, Jan 31, 2017
 
Natural Looking Color
"Great color. Natural looking. Gentle on hair. Covers grays nicely."
- Pat, Jan 31, 2017
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