5NRV Natural Red Violet Light-Joico


5NRV Natural Red Violet Light
5NRV Natural Red Violet Light
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SKU: 350532
UPC: 074469494892
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  • Product Details
  • LumiShine: Color so brilliant, it instantly restrengthens hair with up to 2x shinier hair
    NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity and overall healthier hair - guaranteed!
    Joi starts on the inside. Our exclusive ArgiPlex Technology fuses the power of three proven, advanced complex formulas to repair hair damage and lock in exceptional color, vibrancy, and shine
    Arginine Replacement System: Unlike traditional haircolor that depletes this vital amino acid, LumiShine replenishes Arginine 100%, instantly restrengthening hair to bring back luminous healthy shine
    Arginine also:
    • Drives color molecules deep into the hair’s cortex for longer-lasting, fade-resistant results
    • Reduces the amount of ammonia needed to color hair, improving client comfort during the color service
    Patented Conditioning Complex: This conditioning shield surrounds the hair shaft to nourish and protect color-treated hair for up to 30 shampoos*, sealing in moisture, softness, and brilliant shine
    Quadramine Complex®: Our exclusive blend of low-molecular weight and size proteins (MWS 150-2500) adhere quickly and effectively to ensure maximum protection and reconstruction from cuticle to the cortex, guaranteeing healthy-looking hair after every single color service
    With a Permanent Crème and Demi-Permanent Liquid system, LumiShine offers pros the easiest possible color solution for every salon service and hair type imaginable. Here’s why you’ll love LumiShine…
    • It’s Easy! Three simple steps to brilliant color, consultation, formulation and application
    • It’s Predictable…Reliable…and Utterly Straightforward! A full spectrum of perfectly balanced, intermixable pre-blended shades allows you to deliver straight-from-the-tube (or bottle) color perfection—every single time.
    • It Smells Amazing! LumiShine is formulated with Joico’s exclusive Gentle Fresh Fragrance technology, a patented combination of molecules that helps neutralize airborne ammonia and envelops your color service in fresh, soothing notes of bergamot, iris, and sandalwood. Client comfort is off the charts
  • How To Use
  • Please follow manufacturer's packaged instructions
  • Features and Benefits
  • LumiShine Repair+ Permanent Crème Color
    Introducing a gentle, reduced ammonia color system of over 50 shades ranging from Level 1 to high-lift. Guarantees healthy-looking, reliable results when combined with LumiShine Crème Developers (10 – 40 Volume)
    • Up to 2x shinier hair*
    • 100% replenished and restrengthened hair**
    • Nourishing protection that seals in moisture, softness, and shine for up to 30 full shampoos**
    • Reduced breakage***
    • Delivers exceptional color longevity and vibrancy
    • Total and complete gray coverage
    • Leaves hair twice as soft**
    • Optimal viscosity for drip-free bowl, brush, or bottle application
    *Vs. untreated hair
    ** Based on laboratory testing of damaged hair
    ***Combing breakage on damaged hair with K-Pak Color Therapy System vs. non-conditioning shampoo



Great Haircolor Line
"Very impressed with lumishine. have always been a Joico color user and this line is great, super rich, and adds soooo much shine love it !"
- hairgal, Apr 28, 2016
This is my choice for color
"Love this color. It is amazing!"
- Kim, Apr 2, 2017